To be effective with your home business advertising, you have to stay away from Yahoo, Bing, and especially Google. It’s often quite difficult to get your ads approved by them. These sites have tried to weed out the bad guys with their online scams, but by doing so have affected people like you and I, trying to make a living at home. Fortunately, there are alternative ways to promote your business online. Here are some fundamentals to get you started.
Finding Sites to Place Your Ads
There are lots of ad directories and resources to help you find places to advertise. A few examples are ADEngage, AdBuyer, and Clicksor. But, let’s look at one of my favourite sites, Leadtail.com.
The first step on their home page is to drill down on your niche to find advertising opportunities for your specific audience. Let’s use the example of “online business”.
When you search the site for that keyword phrase, you get nineteen pages of results. Each page lists:
- the name of the company
- their pricing method (CPC, monthly, etc.)
- number of monthly visitors
- minimum suggested order
Select one of the publications that appeals to your audience, and budget, then click through to their website. I’ll use Business.com because it has:
- CPC or cost per click pricing method
- 40,000,000 visitors (huge!)
- and only $250 as a suggested spend
Once you get to a company’s website, you look for links to their businessshed page. It will say Advertise, Advertise with Us, Advertise with Business.com, etc.